CONCERT CREATIVE
Live Nation
CAPABILTIES
Digital / Social / OOH
Social & Digital Display Ads 🎤
Olivia O'Brien
These set of social and display serves to showcase the breath of my design work at Live Nation which primarily consisted of translating key artwork into production-based templates for a high-volume of local and regional marketing campaigns.
Each set of assets maintain visual communication and brand standards across social channels, digital campaigns, outdoor display, websites, in-venue advertising, while maintaining the integrity of each artist's visual identity.
ADDITONAL EXAMPLES
OOH 🏆
Billy Joel
These next series of projects dive into the a more specialized side of concert creative campaigns, celebrating the achievements of our clients.
The finalized combines the visual branding of the Cincinnati Reds and the Billy Joel concert creative to create a familiar presentation of the artist achievements.
MGK
This congratulations campaign for Machine Gun Kelly was one of a handful of out of home advertising experiences (OOHA) that I designed and developed at Live Nation. The graphics were designed to seamlessly blend with the current tour graphics and effectively scale to fit an array of digital and large scale print signage requirements.
